New Research Reveals: Global Geopolitical Instability Poses Major Challenge for Associations

Associations under pressure from political volatility

The survey, which gathered insights from 99 senior leaders across the association sector, found that 88% believe geopolitical instability will affect their operations in the future, while 85% say it already has. With issues ranging from political upheaval to rising populism and tightening regulations, associations are under growing pressure to adapt or risk falling behind.

“These findings make clear that associations are no longer operating on the periphery of geopolitical dynamics - they are deeply affected by them,” said Bas Schot, Head of The Hague & Partners Convention Bureau. “The sector must strengthen its governance structures and realign strategically to remain resilient in this fast-changing environment.”

Lack of preparedness across the sector

The research points to a stark reality: only 13% of organisations feel well prepared to manage the geopolitical shifts underway. The rest are either only somewhat prepared (72%) or admit to being entirely unprepared (14%).

One of the most concerning findings is the impact of populism. Over three-quarters of respondents (77%) believe the rise of populist parties and movements is affecting their organisations. A significant 30% expressed high levels of concern about how populism could influence their boards’ composition and decisions.

Proactive measures: strengthening values and governance

In response, many associations are taking proactive steps:

• 81% are reinforcing their commitment to core missions and values.
• 63% are focusing on strengthening governance.
• 61% are working to increase board diversity to ensure a broader range of perspectives.

Lessons from past crises, but gaps remain

While 83% of respondents said past crises like the COVID-19 pandemic and the global financial crisis have offered valuable lessons, nearly half (42%) identified lingering knowledge gaps that may hinder their ability to respond effectively.

Commenting on the findings, ESAE Managing Director Ioannis Pallas said: “This research underlines how geopolitical developments are no longer tangential to association leadership – they are central. Associations must evolve structurally and strategically, not only to stay relevant but to continue being forces of positive change in society.”

Event planning disrupted by instability

One area where these challenges are playing out visibly is in event planning. While only 27% of respondents reported direct disruption to organising events in Europe, 28% said they have already relocated events to more politically stable regions - a sign that global instability is beginning to shape decision-making around mobility and logistics.

A broader body of research to follow

The study represents the first release from a broader body of research examining the intersection of geopolitics, association strategy, and sector resilience. A comprehensive white paper is set to follow, offering deeper insights and practical guidance for organisations navigating this uncertain landscape. Plans are also in place to expand the research globally, including through a rollout in partnership with Ottawa Tourism, with the additional results to be unveiled at IMEX America later this year.

Final message: adapting is essential

As associations grapple with an evolving world order, the message from the report is clear: adapting to geopolitical uncertainty is no longer optional - it is essential for survival and impact.

In case you have any questions, please send an email our Convention Bureau team via conventionbureau@thehague.com or leave behind your contact details and we will reach out to you.