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The Hague & Partners moves to one brand name

16 March 2023

The Hague & Partners inspires international visitors, businesses and conferences to come to The Hague. On behalf of the municitpality, we are responsible for the marketing and acquisition of The Hague. We also ensure that residents, both locally and regionally, are informed about what is happening in The Hague. In 2017, the umbrella foundation The Hague & Partners was established. In 2020, the three existing foundations The Hague Marketing Bureau, The Hague Convention Bureau and The Hague Business Agency merged into this overarching foundation. Today, those three brand names will disappear and we officially switch to one brand name: The Hague & Partners.  

''We have been working under the umbrella organisation The Hague & Partners for almost six years, we are one group of colleagues with one common goal. It was time to let go of the different brand names and switch to one brand and one identity. From now on, we will refer to the Marketing Bureau, Convention Bureau and Business Agency as part of The Hague & Partners,'' said director Marco Esser.  

The objectives and operations will not change. Esser: ''We will work under one identity from now on. That is more efficient and covers the broad range of our activities.'' For partners and clients of The Hague & Partners, nothing will change. ''Our service remains the same, our employees are just as passionate about The Hague as (ever) before and we continue to work in accordance with our core values: to inspire and unburden, to connect and to be commited,'' Esser said. During the transition to a single brand name, the organisation will also get a new look: effective immediately, the colour of The Hague & Partners will be sea blue.