International Market Entry Coaching

The programme gives entrepreneurs from The Hague a head start on the international market.  

• Are you an ambitious entrepreneur from The Hague region and do you dream of international success?

Then take advantage of the unique opportunity to boost your business with International Market Entry Coaching, a business bootcamp offered by InnovationQuarter and The Hague Business Agency. 

With the programme you will start doing business in a target market of your choice: Germany, The United Kingdom or Denmark/Sweden. Do you have a proven business case, are you successful on the Dutch market and ready for the next step? 

Register until March 19 for the 2023 International Market Entry Coaching programme and start your international adventure in April. Send an e-mail with your contact details to Elisa and she will reach out to you asap.   

International Market Entry Coaching: 9 months international business bootcamp 

• Is your SME or scale-up ready for a serious step across the border?

We can help you succeed. Within nine months, the International Market Entry programme prepares you for business success in another country. You follow joint workshops and receive personal guidance from (country) experts: experts from InnovationQuarter, The Hague Business Agency and the knowledge partners of the country you want to expand to. This year we offer the programme for entrepreneurs who want to grow in the German, British or Danish/Swedish market. Of the three available programmes, the two markets with the most applications will go ahead. So, choose your preferred market and enroll now! 

Personal support 

With our programme, we are fully committed to your international success. Our experts are ready to support you with personal advice every step of the way.  

The programme starts with an intake interview in which you and a country expert determine your goals. Next, the expert will guide you with coaching and tailored support while you thoroughly research the target market and make initial contacts with potential customers or business partners. You will be assigned an export consultant who will guide and advise you for nine months. 

In addition, you will attend workshops with other ambitious entrepreneurs where you will focus on cultural differences, marketing & sales and legal aspects. In this way you will increase your knowledge and skills and be able to be successful abroad independently. With International Market Entry Coaching you will work in nine months in a focused way towards a strategic market entry and you will have access to a large local and international network. 

“The International Market Entry Coaching program is a foolproof way for us to prepare for the move to the German market. It is very interesting to meet other entrepreneurs with the same kind of mission and to discover together where our opportunities lie.” ~ Boudewijn Roest, Marike

What do we expect from you?

To ensure that your business succeeds abroad, we are willing to invest in you. However, to make a better commitment to the programme, we ask for a personal contribution of €1000 (programme alumni €1500). During the program, you will spend approximately two days per month on the various programme components and individual coaching. In addition, we expect you to attend the collective events (6 events). To inspire other entrepreneurs, we ask you to share your experiences through interviews or short presentations. 

Register now for International Market Entry Coaching Germany, UK or Denmark/Sweden. There is only a limited number of spots available. Of the three programs, the two markets with the most applications will go ahead. Please note that there will be a selection interview as part of the selection process. 

Partners

International Market Entry Coaching brings international expertise and industry knowledge together in a cross-border network for and by entrepreneurs from The Hague region. We could not do this without our 13 partners: together they form the backbone of The Hague ecosystem. They communicate the programme's activities within their own network, open doors for our alumni and assist with industry-specific issues. Read more about our partners.

About The Hague Business Agency and InnovationQuarter

The Hague Business Agency and InnovationQuarter are carrying out the SME deal ‘international entrepreneurship for and by entrepreneurs’ on behalf of the municipality of The Hague and the Ministry of Economic Affairs and Climate (EZK). The International Market Entry Coaching programme is part of that process.

Internationally active entrepreneurs are often more innovative and spend more money on R&D. Due to the larger sales market, they are also less dependent on local market developments, have greater resilience and are more competitive. These are all important reasons to support entrepreneurs from the Hague region who have ambitions across the border.

The knowledge and international networks that we can offer entrepreneurs within the program thus contribute to both the local and international profile and the strengthening of SMEs from the Hague region.