Global Market Entry Program: renewed program!

A Unique Internationalization Program for Entrepreneurs in the Rotterdam The Hague Metropolitan Region

The Global Market Entry Program gives entrepreneurs a flying start abroad!

Are you an innovative and ambitious entrepreneur ready for international expansion, for example, in Germany, France, or Denmark/Sweden? The Global Market Entry Program prepares you for a successful market entry abroad.

• Do you want to explore and validate market opportunities?
• Are you interested in strategic guidance and practical support?
• Are you willing to invest in international growth?

📅 Program Duration: May 2025 – January 2026
📝 Registration Deadline: March 31, 2025
🔎 More Info? Contact Elisa van Maanen-Gentzsch, Project Manager Internationalization & Trade.

Limited to 20 entrepreneurs – will you be one of them?

The exclusive Global Market Entry Program is open to 20 SMEs and scale-ups from the 21 municipalities of the Rotterdam The Hague Metropolitan Region. The program consists of three modules over nine months and provides expert insights into your target market.

What Makes the Global Market Entry Program Unique?

✔ Proven Approach & In-Depth Knowledge
A combination of strategic research and practical market validation. The cross-sectoral approach fosters knowledge exchange and synergy. Thematic workshops provide the knowledge needed for successful expansion.

✔ High-Quality Guidance
Receive support from internationalization experts (FUTUREPROOF & DutchBasecamp) and market specialists from the German-Dutch Chamber of Commerce, Netherlands French Chamber of Commerce, and MarketLink (Denmark & Sweden).

✔ Result-Oriented
You complete the program with a solid internationalization plan, practical insights, and valuable connections.

Who Is It For?

The Global Market Entry Program is designed for SMEs and scale-ups that:
✅ Have a proven business case and traction in the Dutch market.
✅ Possess sufficient capacity and are ready for the next step: expanding abroad.

Program Overview:

During this 9-month journey, you will work strategically towards international market entry and gain access to a vast local and international network. The InnovationQuarter, The Hague & Partners, and other partners will provide personalized guidance every step of the way.

The Program Consists of Three Modules:

Module 1: Awareness (May – June 2025)

• Analyze your current business state and readiness for internationalization.
• Identify your strengths, opportunities, and market risks.
• Define your competitive advantage and product-market fit.

Module 2: Ambition (July – September 2025)

• Assess key market entry factors and analyze market potential.
• Set measurable expansion goals and explore cultural/legal challenges.
• Develop holistic strategies for sustainable market entry.

Module 3: Action (October – January 2026)

• Turn your strategy into concrete, actionable steps.
• Receive hands-on support from market specialists.
• Prepare for a successful launch in your target market.

Program Timeline:

📅 March – April 2025: Registration & Selection Process (including interviews if necessary).
📅 May 2025: Kick-off event and introduction to the program, participants, and coaches.
📅 May – December 2025: Work through the three program modules, attending workshops, coaching sessions, and completing tailored assignments.
📅 January 2026: Wrap-up, final presentations, and next steps for market entry.

What do we expect from you?

Commitment to the program:

• Dedicate 2–3 days per month for workshops, coaching, and market research.
• Attend all key program activities.
• Share your experience via interviews, podcasts, or events to inspire fellow entrepreneurs.

Cost & Benefits

Program Fee: €1,000
Includes:
✅ Strategic sessions with internationalization experts.
✅ Market-specific workshops on cultural, legal, and pitching aspects.
✅ 40+ hours of individual coaching by country experts.
✅ Access to the GMEP & Friends Network (60+ alumni & partners).
✅ Collaboration opportunities with The Hague University of Applied Sciences for market research.
✅ Potential participation in a trade mission to your target country.

“The GMEP program has prepared me well for my first interviews in Germany, so I know exactly what is going on in the German market. Our market entry strategy is completely different from our approach in the Netherlands. Because of GMEP we saved a lot of time, I could never have figured this out in such a short period and on my own.” ~ Dinesh Persad, Interactive Robotics

“The International Market Entry Coaching program is a foolproof way for us to prepare for the move to the German market. It is very interesting to meet other entrepreneurs with the same kind of mission and to discover together where our opportunities lie.” ~ Boudewijn Roest, Marike

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