Go Potty on a mission to transform the global diaper industry

Go Potty, a Dutch start-up based in The Hague and founded to transform potty training, has successfully secured a pre-seed investment of €350.000. The company aims to challenge the global diaper industry by helping children transition out of diapers earlier, benefiting both families and the environment. The investment is offered by the YoV Capital, funded by entrepreneurs and angel investors.

Go Potty (‘De Pot Op’ in Dutch) is the app that aims to assist parents and childcare organisations in making potty training an engaging and effective process. The technology provides personalised schedules, motivational tips, and insightful data to support children in developing toilet independence. 

This initiative offers multiple advantages. Environmentally, it reduces waste from disposable diapers, which contribute significantly to landfill pollution. Financially, it lightens the burden on parents who spend substantial amounts on diapers. Health-wise, it helps children develop better bladder control and hygiene habits earlier. 

Over the decades, the age at which children become potty trained has steadily increased. In the 1940s, most children were toilet-trained by the age of one. Today, that average has risen to three years. And the primary reason for that is the convenience of disposable diapers. With advancements in absorbency and comfort, these diapers have made the transition to potty training less urgent for both children and parents. Of course, the diaper industry is beneficiating of great sales, it’s currently worth tens of billions of dollars. However, Go Potty wants to make a change.  

Elianne Leeffers, CEO & founder Go Potty. “We want to show that things can and should be done differently. With our approach, children are potty trained 6 to 12 months earlier than average. This investment enables us to further develop and scale up our technology. This way we can reach even more parents and organisations.”

Read the full story: https://storiesofpurpose.thehague.com/impact/go-potty-mission-use-less-diapers